Download The Beauty Industry: Gender, Culture, Pleasure by Paula Black PDF

By Paula Black

The wonder is now a multinational, multi-million buck enterprise. in recent times its position in modern tradition has altered highly as salons became now not easily areas to have your hair minimize or your nails performed, yet more and more websites of actual or even non secular treatment. during this interesting and nuanced research, Paula Black strips away many well known assumptions in regards to the good looks undefined, together with the one who says it exploits people's lack of confidence by way of projecting an illusory good looks delusion. The interviews during this ebook - either with the wonder industry's employees and its consumers - display a much more complicated and engaging photo, and, of their presentation, Black re-formulates many feminist debates round selection and constraint. The debates addressed contain matters round the physique; the development and upkeep of gender identification; altering definitions of healthiness and healthiness; and labour strategies.

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Additional resources for The Beauty Industry: Gender, Culture, Pleasure

Sample text

Time for herself and feeling that ‘she is worth it’ are common refrains within this new approach to advertising. The most marked transition in the representation of women in advertising was from the portrayal of the domestically oriented woman to a woman who sought to please herself. Femininity was no longer exclusively defined through the representation of male desire, in which feminine desire was figured as the desire for male desire. Femininity began to be formulated as the construction of a feminine subject that, as a woman, wanted and desired like a man, but not as a man.

My use of position could also be understood as subjectivity. In contrast, I also refer to biography, which is the particular configuration of these objective social conditions in the life of the particular woman. This could also be described as her identity (Stacey, 1997). I do not intend my use of identity or biography to be understood in any individualised sense. Rather, the configurations of class, age, ethnicity, gender and sexuality position the woman in a web of relationships and potentialities, but a web within which she is able to exercise these potentialities within a particular biographical location.

For example, the huge migration of black workers from the Southern USA to the North in the first part of the nineteenth century stimulated the need for vastly increased employment opportunities in Northern cities. Many black women worked as domestic labourers in the homes of the white population. However, one important source of selfemployment was to enter the beauty business. As employment for barbers with a predominantly white male clientele decreased due to the worsening race relations during the great migration, African-American women expanded their own employment opportunities in serving their black female clientele (Boyd, 1996).

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