Download Techniques of Propaganda and Persuasion by Magedah Shabo PDF

By Magedah Shabo

Open your eyes to the ways in which the media attempts to persuade you with the main whole creation to propaganda to be had, Techniques of Propaganda and Persuasion. half I examines 11 of the preferred innovations, together with Card Stacking, fake Dilemmas, and the facility of the Bandwagon. half II explores the makes use of, either optimistic and destructive, of propaganda and teaches the reader tips to rationally research propagandists' arguments. With over a hundred illustrations and examples, this richly illustrated ebook will educate you to acknowledge propaganda on the earth round you. each one hugely informative bankruptcy contains end-of-unit dialogue questions that may spark conversations in any lecture room. it is a lecture room version for college kids. instructor variations can be found from the writer, yet are bought in simple terms to high schools and lecturers.

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The goal of the propagandist who uses testimonials, of course, is that your feelings towards the famous person will transfer to the product or cause he or she is endorsing. Thus, the propagandist hopes to make you commit a serious error of judgment, placing trust in a person who has not proved his or her credibility and who has probably been paid for the endorsement. For instance, a person may love Sean Penn’s movies and even agree with some of his political views, but that does not qualify him to pick out the ideal presidential candidate.

He’s one of the looniest commies on the left. Name-calling can take a number of different forms, depending on the circumstances, but they all follow the same general pattern. Rather than making a legitimate argument, the propagandist attacks the opposition on a personal level, often appealing to the audience’s preconceptions and prejudices. Name-calling takes advantage of one of the darker sides of human nature: our propensity to classify competitors, or those we simply don’t understand, as somehow inferior.

Describe a situation in which this quote would constitute plain-folk propaganda. Then, describe a scenario in which it would not. 4. Imagine that you are running for office, and create a speech in which you promote yourself using plain-folk propaganda. CHAPTER 10: TESTIMONIALS Testimonials are a form of propaganda that is familiar to nearly all of us. Almost everything that is advertised comes with some sort of testimonial, from music, to hair gel, to politicians. Testimonials take advantage of the fact that there are certain people we tend to trust—even if that trust is based on mere recognition rather than true credibility.

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