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By Robert W. McChesney, John Nichols, Noam Chomsky, Barbara Ehrenreich, Ralph Nader

Our Media, now not Theirs! The Democratic fight opposed to company Media examines how the present media method within the usa undermines democracy, and what we will do to alter it. McChesney and Nichols start by way of detailing how the media method has become ruled by way of a handful of transnational conglomerates that use their colossal political and fiscal energy to saturate the inhabitants with commercial Read more...

summary: Our Media, no longer Theirs! The Democratic fight opposed to company Media examines how the present media approach within the usa undermines democracy, and what we will be able to do to alter it. McChesney and Nichols start by way of detailing how the media procedure has end up ruled by way of a handful of transnational conglomerates that use their mammoth political and monetary energy to saturate the inhabitants with advertisement messages. extra, the authors offer an research of the burgeoning media reform actions within the usa, and description methods we will be able to structurally swap the media approach via coalition paintings and movement-building: the instruments we'd like on the way to conflict for a greater media

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What they show in Our Media Not Theirs is that control of the media is becoming a political issue in countries all over the world—a subject for debate and potentially for legislation. It can happen here too, if we are willing to take the next step beyond griping: We can build a grassroots movement to counter the sleaze, the distortions, and the mind-numbing materialism of our unaccountable and corporate-dominated media. Imagine the kind of media that a democratic society deserves: Media that bring us a wealth of diverse opinions and entertainment options; media that are held responsible for providing us with the information we need to function as informed citizens; media where ideas flow in both directions, and where ordinary people routinely have a chance to voice their concerns.

But what about the media? Why don’t more of us demand that the media display the level of responsibility that Madison and Jefferson intended? The response that comes from apologists for major media usually suggests such questions are unpatriotic. After all, this theory goes, media conglomerates earned their success—and power—the American way: By winning the robust competition in the marketplace. This “free-market” defense of media has one flaw, however. It is not based in reality. The claim that American media is the result of market competition won by a handful of multinational corporations is one of the Big Lies that media firms desperately propagate.

The lies being told about microradio were so blatant that even the NAB could not convince the Republican-controlled Senate to scrap the FCC plan. In the end, the NAB had one if its Congressional stooges add a rider to a budget bill in the middle of the night in December 2000 to block the FCC microradio plan. At first, Clinton vetoed the bill and openly disapproved of the rider gutting the microradio initiative. The budget bill was revised and sent back to Clinton again with the anti-microradio rider attached to it.

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