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By Anne Cooper-Chen

Exploring a state of exceptional technical creativity in the middle of the data explosion, this booklet appears in any respect of Japan's allied media industries. ranging from the origins and services of mass media, the paintings progresses to Japan's present prestige and destiny customers.

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Moreover, the newspaper groups own sports dailies, weekly papers, magazines, book enterprises and new media companies. Beyond media, they own such endeavors as sports teams, musical groups and theme parks. Likewise, to encourage diversity, regulations bar Tokyo TV stations from forming networks throughout Japan. But although local stations have a tatemae [surface appearance] of independent operation, the honne [underlying truth] reveals that the "key" stations do in fact provide the local stations with more than 80 percent of their programming.

The term "gaijin complex" (Christopher 1983)a mixture of superior and inferior feelingssums up Japan's contradictory attitudes toward the United States. Such complexity also holds true in reverse. S.  .  . " How did such a view develop? S. attitudes can logically begin in 1853 with Commodore Perry's arrival. Perry and his sailors found the Japanese unfailingly polite but prone to lies and evasiona dichotomy that "helped set a pattern of American thinking about Japanese that has persisted for a century" (Dulles 1965, 68-69).

5 percent (Flournoy et al 1992). By 1996, attitudes had mellowed toward Japan, which experienced a recession in the early 1990s and lost some of its demonic luster. Meanwhile, trade disputes with a new adversary, China, reached epic proportions. A series of ABC-TV polls shows a dramatic shift in Americans' attitudes ("Images of Japan" 1996). Questions and shifting answers include the following: 1. S. Japanese relations good or poor? 1994: poor, 58 percent; good, 38 percent; 1996: good, 53 percent; poor, 42 percent 2.

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