Download Dictionary of Marketing Terms by Jane Imber PDF

By Jane Imber

Greater than 4,000 marketing-related phrases and definitions disguise a wide range of themes. between them are print construction, radio, television, and outside advertisements, online marketing, direct advertising and marketing, marketplace examine and trying out, pricing, advertising laws, and lots more and plenty extra. Here’s a fact-filled reference consultant for small enterprise proprietors, web dealers, advertisements artists and copywriters, media analysts, enterprise scholars, revenues and advertising managers, and others looking to comprehend advertising and marketing strategies and functions.

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The subscriber is frequently charged for each renewal by credit card number. There are complex legal issues to consider when doing automatic renewals to prove that subscribers are not being billed or charged for something they did not order. Publishers using this technique must retain written proof that the subscribers' permission was obtained at the time they first ordered the magazine, and must carefully word all invoices sent. automatic reorder vendor marketing tool effected by a Blanket Purchase Order (BPO), whereby a company will order supplies to be restocked by the vendor on a regular basis without the necessity of placing a new order each time.

Ambiguous statement advertising technique using a statement that can be interpreted in different ways to mean different things. Advertisers will sometimes deliberately use ambiguous statements in their advertising so that the message will mean different things to different people. This is particularly true when the product does not have a well-defined TARGET AUDIENCE. Studies indicate that consumers who do not have any strong belief about a brand are more likely to accept an ambiguous message. In this way they can project their own image and needs onto the brand.

See also BROADCAST MUSIC, INC. C. ASA studies on economic, business, and social statistics are of primary interest in marketing and advertising re-search. The association also publishes the Journal of the American Statistical Association. American Television and Radio Commercials Festival annual worldwide competition established in 1960 to honor excellence in advertising and to stimulate higher standards in the advertising industry. Broadcast commercials are entered in various product or campaign categories and are judged by a panel of advertising creative executives and groups of technical specialists on a panel of 450 members representing 16 cities in 10 countries from 5 continents.

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