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By Ellis Cashmore

During this attention-grabbing and topical newbies consultant, Ellis Cashmore explores the interesting factor of megastar tradition: its origins, its which means and its worldwide impact. protecting such different views as status dependancy, the ‘celebrification’ of politics and big name fatigue, Cashmore analyzes the connection superstar has with commodification and the patron society, and investigates the hot media and the search for self-perfection. Cashmore takes readers on a quest that visits the Hollywood movie of the early 20th century, the movie set of Cleopatra within the Nineteen Seventies, the dressing room of Madonna within the Nineteen Eighties, the burial of Diana within the Nineties, and the large Brother condo of the early 2000s. writer of Beckham and Tyson, Cashmore collects study, thought, and case stories en direction as he explores the exciting factor of star tradition: its origins, its which means, and its international effect. together with reports of latest literature, and an overview of key modern subject matters, this soaking up ebook skilfully explains why we've develop into so captivated via the lives and loves of the fame and, in so doing, offers the clearest, such a lot complete, wide-ranging, and available account of megastar tradition thus far.

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There were two periods in the twentieth century when social change and technological change converged dramatically, and both have a bearing on our understanding of celebrity culture. The first followed the end of World War I. For all its destruction, the war had widened the horizons of allied forces, particularly the notoriously insular Americans, two million of whom had glimpsed European cities, their culture, their liberal sexual morality. Women, having played a vigorous role in the war, had challenged the illusion of the female as a delicate creature in need of men’s protection.

It barely needs stating that celebrity culture wouldn’t have been possible without television. Prior to its acceptance as a domestic appliance in the 1950s, we knew about prominent figures mainly by their names or artist’s impressions, still photographs or newsreels shown at the movies. “Television, bringing famous faces and sounds into our homes, has created different kinds of celebrity,” writes David Giles in his Illusions of Immortality: A psychology of fame and celebrity (2000: 32). Television brought with it intimacy: we were able to see moving images and hear voices – in our own homes.

The sudden multiplication is the third strand. “As the number of shows and Web sites increased, so did competition for GIVING/IT ALL 55 audiences and ad dollars,” writes Howard Altman of CQ Researcher. “In turn, that raised the demand for more cheap content, such as the latest celebrity gossip, to fill the burgeoning amounts of broadcast airtime” (2005: 2). Entertainers found themselves on display like never before. More outlets, more time, and more viewers. Light entertainment was like hard currency on the international televisual exchange.

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