Download Australian Politics in a Digital Age by Peter John Chen PDF

By Peter John Chen

Details and communications applied sciences are more and more very important within the Australian political panorama. From the adoption of recent different types of electoral campaigning to using networking know-how to organise social activities, media know-how has the capability to seriously change the way in which politics is performed and skilled during this state. the 1st complete quantity at the impression of electronic media on Australian politics, this e-book examines the best way those applied sciences form political communique, modify key private and non-private associations, and function the hot enviornment during which discursive and expressive political existence is played. making use of a number theoretical views, empirical information, and case examples, the publication presents insights on political behaviour of Australia’s elites, in addition to the more and more very important politics of mirco-activism and social media. lively and fast paced, the ebook attracts jointly quite a lot of Australian and overseas scholarship at the interface among communications know-how and politics. Crossing numerous genres, the publication will discover a broad viewers among students of either politics and verbal exchange, between public kinfolk pros, and with individuals of the media themselves.** [C:\Users\Microsoft\Documents\Calibre Library]

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Even so, this level of interest does not carry over to other important online campaigning channels. Had the democratisation hypothesis held up, we would see considerably higher interest in the Greens online video content (making up for their funding deficit and lower levels of television advertising) during the most recent federal election (Table 2), and greater levels of support among their key Facebook and Twitter profiles (Figure 4 and Figure 5). 2010 2007 ALP Liberal Greens Views 256,279 290,444 84,290 Videos 59 22 19 Average views 4344 13,202 4436 Views 160,896 150,719 36,686 Videos 14 25 14 Average views 11,493 6029 2620 Table 2: YouTube videos posted within 50 days of the 2010 federal election date Source: Author’s research 32 Chapter 2 — Obama-o-rama?

Only a minority of candidates in Australia establish a personal campaign website and, given the comparative importance of party list tickets over direct campaigning, senators are less likely to employ campaign sites (Chen, 2005a). Overall, the degree of sophistication of these sites is modest and more focused on the provision of static information than interaction with electors. 0” websites, the end-user was a passive consumer of information that had been identified by the webmaster’. 17 The data presented in these figures comes from a series of content-analysis projects that were undertaken during successive Australian federal elections.

This is by far the most difficult question to answer: requiring us to identify areas of agenda cooption, as well as assumptions of potential electoral success. Examples, like the cooption of aspects of the policy and rhetoric of Pauline Hanson’s One Nation party by the then Prime Minister John Howard in the late 1990s can be identified, but it’s not clear that Hanson’s success was due to her party’s extensive use of digital media (which they did employ with considerable success, Rutherford, 2001; Scalmer, 2002: 161), or the ‘natural’ recognition of an unserved section of the electorate (David Truman’s notion of the ‘potential interest group’; 1951: 516).

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