Download America's Most Successful Startups: Lessons for by Max Finger, Oliver Samwer PDF

By Max Finger, Oliver Samwer

The degree thesis of Max Finger and Oliver Samwer which they wrote at their collage WHU - Otto Beisheim college of Management.


1. Introduction
1.1 goal of the Study
1.2 study Design

I. making a BUSINESS

2. The Opportunities
2.1 forms of Opportunities
2.1.1 possibilities according to a Paradigm Shift
2.1.2 possibilities in response to a brand new Product or company Model
2.1.3 possibilities in keeping with a Me-too Product
2.2 chance Recognition
2.2.1 Markets that change
2.2.2 Markets which are badly understood.
2.2.3 Markets which are large
2.2.4 Markets which are quick growing
2.2.5 Markets the place the Incumbent gamers can't move
2.2.6 Markets the place there's little Competition
2.3 means of chance reputation
2.3.1 Intuitive Approach
2.3.2 Analytical Approach
2.4 Refinement Process
2.5 examine Process
2.6 common suggestion at the concept new release Process
2.7 evaluate of a company Idea
3. The Homework
3.1 Defining the industry Need
3.2 Defining the Customer
3.3 Defining the marketplace Size
3.4 Defining the industry Timing
4. The Window of chance
5. The historical past of the Entrepreneur
6. The Founders
7. The function of the Founder
7.1 administration of the corporate
7.2 possession of the Company
7.3 development a Sustainable Business
8. definitely the right Startup


9. The Location
10. The Advisors
11. The help gamers
11.1 criminal Counsel
12. highbrow estate
13. The Funding
13.1 Milestone Financing
13.2 hazard identity and Elimination
13.3 resources of investment
13.3.1 Bootstrapping
13.3.2 assets of out of doors Equity Angel Investors enterprise Capital company Investors preliminary Public delivering investment Strategy
13.4 picking an Investor
13.5 common suggestion at the investment method
14. The Culture
14.1 value of Culture
14.2 Values
14.3 People
14.3.1 Recruiting People
14.3.2 Attracting People
14.3.3 discovering People
14.3.4 retaining People
14.3.5 brushing aside People
14.4 Mission
14.5 info Flow
14.5.1 unfastened movement of information Open-door, walk-in Meetings Sitting in Cubicles prestige conferences and Reports own Whiteboards All-Hands-Meetings CEO Lunches and worker Breakfasts
14.6 Communication
14.6.1 Formal and casual Communication
14.6.2 Direct and Open Communication
14.7 determination Making
14.8 end result Orientation and Management-by-Objectives
14.9 Key features of a winning Culture
14.9.1 A staff paintings Culture
14.9.2 An Egoless tradition
14.9.3 A Meritocracy of ideas
14.9.4 A threat Culture
14.9.5 A "no prestige, no ego, blue-jeans" tradition
14.9.6 A "don't-let-the-others-down" Culture
14.9.7 A enjoyable Culture
14.9.8 A kin Culture
14.10 holding the tradition whilst the corporate is Growing
14.11 Leadership
14.11.1 development a Vision
14.11.2 construction Teams
14.11.3 Reinforcing the Culture
14.11.4 making a experience of Urgency
14.11.5 characteristics of a Leader
15. The administration group
16. expertise and marketplace Orientation
17. the pliability
18. The Focus
19. The Execution
20. The community

IIl. starting to be THE BUSINESS

21. The Partners
22. the sport for Mindshare
23. The Breakthrough
24. the 1st Customers
25. The Competition
26. the expansion Management
26.1 humans
26.2 Processes
26.3 Management
26.4 Communication


27. The Motivation
28. The Doubts
29. The Sacriflces
30. The characteristics of an Entrepreneur
30.1 Visionary
30.2 self belief
30.3 workforce Spirit
30.4 chance angle
30.5 No worry of Failure
30.6 skill to Learn
30.7 Entrepreneurship is particularly personal
30.8 experience of Reality
30.9 endurance
30.10 Commitment
30.11 adventure
30.12 Salesmanship
30.13 status of an Entrepreneur
31. Summary
32. Appendix

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Additional resources for America's Most Successful Startups: Lessons for Entrepreneurs

Sample text

There are also lots of opportunities where companies get built over long periods of time. These companies are often built on retained earnings. The founder owns the company and often runs it as he was able to learn the necessary skills on the way along. Often the time windows of opportunities lie somewhere between very narrow and very large. Sometimes, however it is an extremely hot opportunity and time is short as it was for instance with Netscape. Netscape had no alternative than to do it really quickly, because there was already a browser out there and they knew that Microsoft would move in there soon.

Is there really a marketfor it? And the second is, technologically can it really provide a superior solution or is that a problern that is so hard to do well? People are sometimes overpromising what technology can do. Then it comes down to the people. You fundamentally are betting on the entrepreneur and the founding team. You can change plans to some extent but you cannot change people. Do these people have what it takes? Do they have the right skill set, can they work together, do they know what they have to add to it, are they experienced, have they done it before, are they really prepared for it?

Also you need to know who the user is. User and buyer are often not the same. Once you have defined the exact customer, you have to think how to make money with your product and you have to Iook back again at your product. All the elements need to fit. The way you deliver it, the way you price it, the way that you design it, the features and functions all need to point to that common thing, the customer. Proposition: You need to be able to name and describe the exact customer of your product. 3 Defining the Market Size Todetermine the size of the market, you need to go to potential customers and try to find out what they would pay for your product.

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