By Gardner Lindzey, William M Runyan
The most recent sequence takes readers during the own and highbrow trips of 9 eminent humans whose learn has propelled the sector of psychology into the twenty first century. every one featured psychologist narrates how historic conditions, collaborations, inner struggles, and public clash led her or him to decide on and improve a variety of traces of study. over the last eighty years, psychology has elevated from behavoirism and psychoanalysis into cognitive and social theories of studying and brain-based versions of habit and reminiscence. participants to those volumes record their function in those and different pursuits, together with character concept and evaluation and baby improvement. Readers drawn to utilized psychology willl locate priceless insights in authors' debts in their involvemnents in different components as schooling layout, civil rights, courtroomtestimony, media coverage and economics. Editors Gardner Lindzey and William M. Runyan have introduced jointly a suite of essays that placed a human face at the maturing technological know-how of psychology.
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Additional info for A History of Psychology in Autobiography, Vol. 9 (History of Psychology in Autobiography)
The problem is as m u c h social psychological as medical because the crucial task is to persuade sexually active people to practice "safer" sex by using condoms. B u t advertising campaigns aimed at convincing people to use condoms were ineffective. I knew f r o m helping to develop cognitive dissonance theory that change is greater and longer lasting when behavior precedes attitude, when people are not simply admonished to change but placed i n a situation that induces them to convince themselves to change.
New York: Harper & Row. , & Aronson, E. (1968). The handbook of social psychology (Vol. 2, pp. 1-79). Reading, MA: Addison-Wesley. , & Aronson, E. (1988). Career burnout: Causes and consequences. New York: Free Press. Pratkanis, A. , & Aronson, E. (1992). The age of propaganda: The everyday use and abuse of persuasion. New York: Freeman. , Crain, A. , Winslow, M. , & Fried, C. B. (1994). Inducing hypocrisy as a means of encouraging young adults to use condoms. Personality and Social Psychology Bulletin, 20, 116-128.
Carlsmith, J. M. (1963). Effect of severity of threat in the devaluation of forbidden behavior. Journal of Abnormal and Social Psychology, 66, 584-588. , & Carlsmith, J. M. (1968). Experimentation in social psychology. In G. Lindzey & E. ), The handbook of social psychology (Vol. 2, pp. 1-79). Reading, MA: Addison-Wesley. , & Cope, V. (1968). My enemy's enemy is my friend. Journal of Personality and Social Psychology, 8, 8—12. , Ellsworth, P. C, Carlsmith, J. , & Gonzales, M. H. (1990). ). New York: McGraw-Hill.